Recruiting the Workforce of the Future
Length: 1.0 day

Course Description
Course Objective: You will develop the skills you need to develop the right-sized workforce for today’s business needs. You will explore traditional hiring criteria and create new, more appropriate employee profiles. You will also creatively develop a compelling message to attract applicants. Additionally, you will plan a successful recruiting campaign. Your capstone activity in this course and in recruiting will be to select the right employee to complete the task at hand.

Target Student: This course is intended for human resource professionals with some level of experience with recruiting who want to position their companies for success through strategic recruiting initiatives.

Course Objectives

Upon successful completion of this course, students will be able to:
• evaluate current credential requirements and develop new ones to reflect the changing times.
• develop a compelling recruiting message.
• develop their recruiting campaigns.
• select the right employee based on skill and performance measures.

Course Content
Lesson 1: Profiling the Employee of the Future

Topic A: Reassess Traditional Credential Requirements
Topic B: Develop Skill and Performance Criteria

Lesson 2: Developing a Compelling Recruiting Message

Topic A: Brand Yourself as an Employer
Topic B: Understand the Eight Essential Factors
Topic C: Create Your Message

Lesson 3: Planning Your Recruiting Campaign

Topic A: Dissect Recruiting Campaigns
Topic B: Target Your Market
Topic C: Execute the Campaign
Topic D: Manage the Campaign

Lesson 4: Selecting the Right Employee

Topic A: Develop a Selection Process
Topic B: Conduct the Interview